İhracat Performansının Belirleyicisi Olarak İşletme Yöneticilerinin İhracata Yaklaşımı

Bu araştırmada Türkiye’deki işletme yöneticilerinin 1998-2002 yılları arasında ihracata ilişkin yaklaşımlarındaki değişimi ölçmek amacıyla 581 işletme yöneticisine anket uygulanmıştır. Araştırma sonucunda Türkiye’deki işletme yöneticilerinin ihracat hakkındaki yaklaşımlarında genel olarak pozitif yönlü bir değişme yaşandığı belirlenmiştir. Genel olarak işletmelerin ihracat performansı ile işletme yöneticilerinin ihracat algılamaları arasında bir ilişki tespit edilmiştir. Bu algılamayı şu altı değişken önemli ölçüde belirlemektedir: İşletmenin ihracat stratejisi, işletmenin algılanan durumu, ihracatın beklenen kârlılığı, ihracat riski, üretim ve pazarlama, ekonomik değişkenler durumu

Anahtar Kelimeler:

İhracat performansı, yönetici

MANAGERS’ APPROACHES TO EXPORT AS DETERMINANT OF EXPORT PERFORMANCE

This study aims at investigating the change in attitudes towards exporting from 1998 to 2002 in Turkey. Drawing on the data obtained from a sample of 581 exporting companies it was found that the manager’s attitudes towards exporting became more positive during the period. Also, a relationship was found between the attitudes and export performance. The results of the study reveals that the following six factors have impact upon export performance: Export strategy, perceived status of the business, expected export profits, export risk, production and marketing conditions, and economic variables

Keywords:

Export performance, manager,

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