Ortak Yöntem Yanlılığı Üzerine Sistematik Bir Yazın Taraması

Bu makalenin temel amacı, ortak yöntem yanlılığının ne olduğunu, önemi, olası nedenlerini ve yanlılığı kontrol etmenin yollarını açıklamak ve turizm araştırmalarındaki mevcut durumun tespitini yapmaktır. Bu amaç doğrultusunda karma yöntem ile sistematik yazın taraması gerçekleştirilmiştir. İlk olarak Scopus’ta yayımlanan anahtar kelime ve özetlerinde yöntem yanlılığı, ortak yöntem yanlılığı (OYY) ve ortak yöntem varyansı (OYV) kelimeleri geçen toplam 1534 çalışma, “R” programı ile bibliyometrik yöntemler kullanılarak analiz edilmiştir. İkinci aşamada manuel olarak, saptanan temel kaynaklar üzerinden yöntem yanlılığının olası nedenleri ve kontrol etme yolları incelenmiştir. Son olarak ise OYY’nin olası nedenleri ve kontrol etme yöntemleri ile ilgili ölçüt seti oluşturulmuş ve 1534 çalışmanın içerisinde turizm dergilerinde yayımlanan 19 çalışma değerlendirilmiştir. Yazın taraması sonuçları uluslararası turizm dergilerinde araştırmacılar arasında OYY konusunda az da olsa bir farkındalık oluştuğunu göstermektedir.

A Systematic Review of Common Method Bias

The main aim of this paper is to explain the common method bias (CMB), its importance, possible causes and ways to control it. Additionaly, the current situation of CMB in tourism researches has been examined on the basis of the articles. For this purpose, systematic literatüre review was conducted with mixed method. Firstly, a total of 1534 articles related with CMB published in SCOPUS were analyzed using bibliometric methods with ile “R” program. Secondly, the possible causes of CMB and ways of controlling them were examined manually through the main sources determined by bibliometry. Finally, 19 articles published in tourism journals were examined with determined criteria to present the current awareness of CMB. The results of the literatüre review show that there is little awareness among researchers in international tourism journals.

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