Media Complementary or Media Displacement?: An Investigation of Digital and Traditional Media Usage for Obtaining Daily News among Young Adults

Öz Survey (N=92) was conducted to collect informationon how university students use media. Although theresult supports the fact that young adults use digitalmedia for news consumption more than other types ofmedia, using Internet for obtaining daily news and informationdidn’t displace the traditional media for thesame function. There was no displacement effect amongdifferent types of media for the function of news, butcontrary, media supplemented or complemented eachother. Heavy SNS (social network site) users listened tothe radio less, that may be interpreted based on bothof them may serve the same functions (e.g., entertainment).The results were discussed in the framework ofmedia richness theory, and media displacement vs. mediacomplementary.

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