Markalar, pazarlama iletişiminin ve bugünün tüketim dünyasının yeni ifade

Brands are the new expression forms of today’s consumption oriented world andmarketing communication. Brands, which are the shining stars of consumption world and marketingcommunication, meet consumers with the promises of competition, speed and endless options. Themain objective of the brand managers, who are performing marketing activities, is to produce aprofit. The method of being able to achieve a profit is only possible through branding and constantlybeing in communication with the consumers. Branding is a long process that requires specificstrategies in order to strengthen the targeted markets and create demand among consumers. Hence,this process periodically requires; the creation of new needs for consumers and ensuring continuityof the consumption environment. Nowadays, the reason for widespread consumption, is not only asequence of actions performed by marketing communicators, but is also a result of consumer culturewhich is mostly dominated by the display language. Consuming is included in the list of basic needs,such as breathing, sleeping and feeding, and surrounds the lives of individuals. Brands that areconstantly renewed and covering daily life; with the support of masses that upholds consumersociety, urban culture, advertising as well as the elements like fashion, have become decisiveindicators at the lives of individuals and can be addictive.