Gizem MELEK, Uğur BAKAN

First and Second Level Intermedia Agenda-Setting between International Newspapers and Twitter during the Coverage of the 266th Papal Election

Bu makalenin amacı Mart 2013'te gerçekleşen 266. Papa seçimi sırasında medya arası gündem belirleme etkisinin uluslararası gazeteler ve Twitter arasında gerçekleşip gerçekleşmediğini tespit etmektir. Araştırmacılar öncelikle seçimin gerçekleştiği gün ve onu takip eden dönem olan 12-15 Mart 2013 tarihleri arasında Twitter'da bulunan tüm ülkelerin Twitter gündemlerini (trend topic) takip ederek konunun dünyanın dört bir yanındaki popülerliğini saptadılar. Ardından araştırmacılar, çalışmanın gerçekleştirildiği 12-15 Mart 2013 tarihleri aralığında, o dönemde Twitter'ın hizmet verdiği 33 ülkenin tamamını takip ederek sitedeki mevcut tüm verileri topladılar. Daha sonra aynı tarihler arasında beş tane uluslararası gazetenin web sitelerinden, The New York Times, The Daily Mail, The Guardian, The Telegraph and The Wall Street Journal, konuyla ilgili tüm haberler veri olarak toplandı. Uluslararası gazetelerin web sitelerine ve Twitter verilerine ayrı ayrı iki tane bilgisayar destekli içerik analizi yapıldı. Bu medya kuruluşları ve Twitter arasındaki ilişkiyi anlayabilmek için Rozelle-Campbell (1969) taban hizası dikkate alınarak çapraz zaman gecikmeli panel tasarlandı. En sonunda da araştırmacılar online medya ve Twitter arasında ikinci aşama gündem belirleme etkisini tespit edebilmek için Papa seçimi ile ilgili yazılan haber ve tweetlerin pozitif, negatif veya nötral olmak üzere tonuna odaklandı. Sonuçlar birinci ve ikinci aşama medya arası gündem belirleme etkisinin varlığını destekledi

266. Papa Seçimi Sırasında Birinci ve İkinci Aşama Medya Arası Gündem Belirleme Etkisinin Uluslararası Online Gazeteler ve Twitter Üzerinden Analizi

This article's main purpose is to understand whether the intermedia agenda-setting effect occurs between the online versions of international newspapers and Twitter during the Papal election in 2013. The researchers have tracked each available country's trending topics on Twitter to understand the popularity of the subject in various countries. The researchers then followed each country available on Twitter at the time when the study was conducted, starting right after the announcement of the new Pope at the Sistine Chapel in Vatican on 12 March 2013 till 15 March 2013 for four days and collected all available data. Later, the researchers collected data from the websites of international newspapers, The New York Times, The Daily Mail, The Guardian, The Telegraph and The Wall Street Journal. Two computer-based content analysis were conducted. In order to understand the relationship amongst these media entities, the cross-lagged panel design with the Rozelle-Campbell (1969) baseline was used. In the end, researchers examined the second level agenda setting effect between media by looking into what was said about the Papal election - positive, negative, or neutral. The results supported both first and second-level agenda setting influence between media

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