SOSYAL MEDYA DEVRİMİNİN NEO-POLİTİK BOYUTLARI: PANORAMİK BİR İNCELEME

Her tarihsel süreçte, o sürece egemen olan sosyolojik, politik, ekonomik ve kültürel değiştirici ve dönüştürücü faktörler bulunmaktadır. Sosyal medya olgusu da 21. Yüz yıla damgasını vuran pek çok faktörlerden biridir. Sosyal medya politik, ekonomik, kültürel alanlarda etkisini gösteren yeni bir dijital uygulamadır. Hayatın her alanında bireysel ve toplumsal ölçekli yansımaları bulunmaktadır. İnsanlık bilgi devrimi olarak da nitelendirilen internet devrimine adapte olamamışken, sosyal medya devrimi ile tanışmıştır. Politik alan da etki dalgasından etkilenmektedir. Politik örgütlenme, ekonomik işleyiş, iletişim, güvenlik zihniyeti, bireysel yaşam biçimleri bu olgunun etkilerine maruz kalmaktadır. Bu etki düzeyi ile sosyal medya kullanım oranlarının artışı ile pozitif bir korelasyon bulunmaktadır. Politik erkin meşruiyet inşa araçları, kimlikleme tarzları, kimliklenme biçimleri, politik iletişim yapıları bu olgudan etkilenmektedir. İçinde bulunulan süreçte etkisi tam olarak analiz edilemeyen olgunun geleceği şekillendirici etkileri de bulunmaktadır. Politik partilerin seçim kampanyaları, siyasal pazarlama anlayışları ve kamu diplomasisi de bu süreçten etkilenmektedir. Kimlik tahayyülleri, mekân algısı, etkileşim yönetimleri de bu bağlamda dönüşüme maruz kalmaktadır.

Anahtar Kelimeler:

Sosyal Medya, İletişim, Politik Etki

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