Yakup AKGÜL, Hadi RUBACI

DIGITAL CUSTOMER ENGAGEMENT DIMENSIONS IN DIGITAL TRANSFORMATION AND A FRAMEWORK SUGGESTION FOR RETAIL BANKING

DIGITAL CUSTOMER ENGAGEMENT DIMENSIONS IN DIGITAL TRANSFORMATION AND A FRAMEWORK SUGGESTION FOR RETAIL BANKING

Journal of Life Economics

2019-Cilt: 6 - Sayı: 3

239-248

Customer Engagement, Digital Customer Engagement, Digital Transformation, Customer Relationship Management

Customer Engagement, Digital Customer Engagement, Digital Transformation, Customer Relationship Management

180117