PAZARLAMA PROGRAMLARININ MEDYA PLANLARINA ETKİSİ

ISSN: 1300-0845
Yayın Aralığı: Yılda 2 Sayı
Başlangıç: 1994
Yayıncı: Marmara Üniversitesi

As it is known, marketing strategies include target market choice and development of marketing programs. Development of Marketing program constitutes the plaıts for each one of the 4Ps. Media Planning is an important plinse of the advertising program which aims to reach the target market at the right time or place. Marketing Programs affect media decisions from the viewpoint of product, price, place and promotion. This article provides a conceptual framework about the relationship between media planning and marketing programs.

Anahtar Kelimeler:

Pazarlama programları, Medya planları

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