We introduce a family of Balakrishnan—Rubin-type hypersingular integrals depending ona parameter $\varepsilon$ and generated by the Gauss—Weierstrass semigroup. Then the connection between the order of $L_p$—smoothness of a $L_p$—function $\varphi$and the rate of $L_p$-convergence of these families to $\varphi$, as $\varepsilon$ tends to 0, is obtained.