The measurement of sport sevice quality for unicipalities as local goverment units (Konya case)

The aim of this study was to determine sport activity services municipalities carry out as local management units, consider viewpoints of people benefiting from these services and evaluate them as well. The participants of the study consist of 300 persons in total, including 90 persons from the center of fine arts included in the Meram District Municipality of Konya, 94 persons utilizing the Ertuğrul Gazi Recreational Facility in the Meram District Municipality of Konya and 115 persons from the center of vocational course in the Karatay District Municipality of Konya. In our study, the Service Quality Assessment Scale developed by Lam, Turkish reliability and acceptability done by Gürbüz, was performed. The One-Sample Kolmogorov-Smirnov test examined whether the data showed normal distribution, and it was made clear that the data displayed normal distribution. Since the data appeared to be normally-distributed, the Independent-Sample T test and the ANOVA test were also used for determining differences between the independent variables. As a result of our study; it was observed that there was no difference when the satisfaction levels of members were considered in the travel time, the marital status and the education level within the sub-dimensions of staff, program, facility and changing rooms in consequence of comparing the service quality expected and perceived from the members participating in the research. But the satisfaction level decreased when the membership duration, the usage frequency and the income level increased. Also, it was determined that the satisfaction levels of participants who had individual membership type and were over the age of 18, were higher than ones having family membership type and aged under 18. As a result of our study; it was observed that the expected and perceived service quality satisfaction approaches of participant members, effected from membership type, membership period, frequence of facility usage and ages of members.

___

  • Afthinos Y, Theodorakis ND, Nassis P. Customers' expectations of service in. Greek fitness centers'. Managing Service Quality Journal, 2005; 15(3): 245-258.
  • Akgül BM, Sarol H, Gürbüz B. The Determination of Service Quality in Sport Enterprises Giving Recreational Services. The Journal of Physical Education and Sport of Ankara Gazi University, 2009; 14(3): 33-39.
  • Ardıç K, Yüksel F, Çevik O. The measurement of service quality (citizen satisfaction) in municipalities (an application in the Tokat Municipality). The Journal of Modern Local Managements, 2004; 13(3) : 80.
  • Boz C. Total Quality Management Applications of Local Administrative Units in Sport Facilities (A Sample of the İstanbul Metropolitan Municipality). İstanbul, Marmara University Institute of Health Sciences, Department of Physical Education and Sport, Master Thesis. 2007: 134-135.
  • Ceyhun S. Service Quality in Sport Enterprises. Ankara, Gazi University Institute of Health Sciences, Department of Physical Education and Sport, Doctoral Dissertation. 2006: 132-140.
  • Çimen Z, Gürbüz B. Total Quality Management in Sport Services. Ankara: Alp Press, 2007: 20-22.
  • Demir EK. A Validity-Realiability Study of Quality Measurement in Enterprises Giving Recreational Sport Services. Ankara. Gazi University Institute of Health Sciences, Department of Physical Education and Sport, Master Thesis 2010: 39.
  • Devecioğlu S, Gündoğdu C. Human resources planning in sports enterprises. The Journal of New World Sciences Academy, 2009; (1): 10-20.
  • Dönmez M. Municipality management. The Publication of Municipality Journal. 1999; (3): 3-4.
  • Ekenci G. Appropriateness of institutional cultures of sport clubs for total quality management in Turkey. The Journal of Physical Education and Sport Sciences of Gazi University, 2000;(5): 43-54.
  • Eryılmaz B.Public Management. (Volume 3). Ankara, Okutman Press. 2010:1-8,79-80.
  • Gencer RT, Demiray E. Türkiye’de toplam kalite yönetiminin futbolda uygulanabilirliği üzerine bir araştırma. Gazi Journal of Physical Education and Sports Sciences, 2003; 8(3): 25-38.
  • Gök Y, Sunay H. Comparisons of sport management in terms of public management in Turkey and France. The Spormetre Journal. 2010; (9): 7-16.
  • Gürbüz B. Turkish Validity-Realiability of Service Quality Assessment Scale. Middle East Technical University Institute of Social Sciences, Department of Physical Education and Sport, Master Thesis. 2003: 74-76.
  • Keleş R. Decentralization and Politics (Volume 4). İstanbul. Cem Press. 2000: 21-220.
  • Lam ETC. Service Quality Assessment Scale (SQAS): An Instrument for Evaluating Service Quality of Health-Fitness Clubs. Texas, University of Huston, The Department of Health and Human Performance, Unpublished Doctoral Dissertation.2000.
  • Memiş UA, Ekenci G. Customer Satisfaction in sport centers (a sample of the Ankara Province). The Journal of Physical Education and Sport Sciences of Gazi University. 2007; 12(1): 33-48.
  • Nadaroğlu H. Theories/Economies/Applications of Local Administrative Bodies (Volume 7). İstanbul. Beta Press Publishing, 2001:7.
  • Öztürk A. A Local Management Model of the 21st Century Turkey. İstanbul. Ümraniye Municipality Kültür Press. 1997: 34-36.
  • Seyidoğlu H. Encyclopedic Dictionary of Economic Terms. (Volume 3). Ankara Güzem Can Press. 1992: 438.
  • Theodorakis N, Alexandris K, Rodriguez P, Sarmento PJ. Measuring Customer Satisfaction in the Context of Health Clubs in Portugal. International Sports Journal, 2004; 8(1): 44-53.
  • Tüfekci Ö. Evaluation of Expectations and Perceptions About Service Quality in Customers of Fitness Centers. Balıkesir, Balıkesir University Institute of Social Sciences, The Department of Health and Human Performance, Master Thesis. 2010: 33-35.
  • Yüzgenç AA. Service Quality Given in Sport Enterprises by Local Managements (A Sample of the Ankara Province). Ankara, Gazi University Institute of Health Sciences, The Department of Health and Human Performance, Master Thesis. 2010:97-100-106.