ANALYSIS OF ADDED VALUE CREATION PROCESS IN READY-MADE CLOTHING SECTOR: "TURKISH CASE"

Türk hazır giyim sektörü Türk endüstrisinin lokomotif sektörlerinden biridir. Sektördeki firmaların uluslararası rekabet ortamındaki güçlerini korumaları ve sahip oldukları pazar paylarını artırmaları için katma değeri yüksek ürünlere yönelmeleri gerekmektedir. Katma değer yaratmak; üretimdeki performansı artırmak, tasarım ürünlere yönelmek ve marka yaratmak gibi çeşitli faktörlere bağlıdır. Katma değerin yaratıldığı süreci analiz etmek için süreci oluşturan, nihai ürüne değer katan faaliyetlerin belirlenmesi gerekmektedir. Bu çalışma ikisi İzmir'de ve biri İstanbul'da bulunan ve hazır giyim alanında faaliyet gösteren üç ayrı firmadan elde edilen verilere dayandırılmıştır. Ayrıca sektörde faaliyet gösteren firmaların katma değer yaratma süreçlerinden yararlanılarak, görüşülen firmaların oluşturduğu katma değer yaratma süreçlerinin her bir basamağında hazır giyim ürününün sahip olduğu katma değer üzerine ne kadarlık bir katkı sağladığı belirlenmeye ve böylelikle katma değeri yaratan faktörler ortaya konulmaya çalışılmıştır. Çalışma verilerine göre, marka değerinin katma değeri belirleyen en önemli etken olduğu, katma değeri en yüksek olan halkanın nihai ürünün müşteri ile buluştuğu satış aşaması olduğu söylenebilmektedir.

HAZIR GİYİM SEKTÖRÜNDE KATMA DEĞER YARATMA SÜRECİNİN ANALİZİ: "TÜRKİYE ÖRNEĞİ"

Turkish ready-made clothing sector is the one of the leading sectors of the Turkish industry. The companies in this sector should produce high added value products to protect their power on the international competition and increase their market shares. Creation of added value depends on various factors like improving the performance in production, producing design products and creating a brand. To analyze the added value process, it is necessary to identify the activities which add value on final product. This study based on the data obtained from three different companies. One of them is in Istanbul, the others are in Izmir and all of them are active in ready-made clothing area. In addition, by considering added value creation process of the other companies in this sector, the added value ratio of each step of added value creation process and the factors which create the added value for the interviewed companies were determined. According to the study data, brand value is the most important factor which determines the added value and sales stage when the final product meets customers is the highest added value step can be said.

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