Elif KAMANLIOĞLU, Dilek İşgören EMİROĞLU

Qualitative evaluation of Web sites of firms in Turkish fishery sector

İnternetin Türkiye’deki sosyo-ekonomik yaşama hızlı bir şekilde nüfuz etmesi kuşkusuz su ürünleri sektörünü de etkilemektedir. Dijital olanakların artmasıyla firmaların internet ortamında varlık yaratmaları yada varlıklarını geliştirmeleri gittikçe önem kazanmaktadır. Dolayısıyla Web site dizaynının su ürünleri sektöründe faaliyet gösteren firmalar için de önemli bir faktör olması gerekmektedir. Bu çalışma Türkiye su ürünleri sektöründe faaliyet gösteren firmaların sahip oldukları Web sitelerinin özelliklerinin incelendiği ilk araştırmadır. Çalışmanın iki amacı bulunmaktadır: Web site analizi yoluyla firmaların internet ortamındaki varlıklarının ne düzeyde olduğunu araştırmak ve nitelikleri açısından firmaların Web sitelerinin dizayn ve içerikleri arasındaki farklılıkları belirlemek. Web sitelerinin analizinde 2QCV3Q modeli kullanılmıştır. İstatistiksel analiz sonuçları işleme ve akuakültür-işleme firmalarının, akuakültür ve avcılık firmalarına gore kendilerini internet ortamında daha başarılı bir şekilde sunduklarını göstermektedir.

Anahtar Kelimeler:

balıkçılık işletmeciliği, balıkçılık, internet, Türkiye

Türkiye su ürünleri sektöründeki firmaların web sitelerinin nitelik analizi.

The rapid increase in penetrating rate of the Internet into Turkish socio-economic life is certainly affecting the Turkish fishery sector. With the enhancement of digital opportunities, the necessity of creating or expanding Web presence of firms has become more important. Consequently, Web site design should be the most important factor for firms in the fishery sector. Given this approach there is a need for evaluating Internet strategies based on Web practices of firms in Turkish fishery sector. This paper is the first study exploring the Web site features of the firms in Turkish fishery sector. The aim of this study is two-fold: first, to examine the level of Web presence of firms by evaluating Web sites, and second, to determine differences between firms’ Web sites in terms of design and content features through qualitative approach. The 2QCV3Q model was utilized to evaluate Web sites. Results of statistical analyses revealed that processing and aquaculture-processing firms were more successful in representing themselves on the Web site compared to aquaculture and fishery firms..

Keywords:

fishery management, fisheries, internet, Turkey,

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