BIG DATA ANALYTICS IN FINANCIAL REPORTING AND ACCOUNTING

Purpose- This paper aims to discuss the impact of big data analytics on financial reporting and accounting within the institutional framework.Methodology- The paper’s design is a qualitative study based on in-depth interviews with accounting professionals in different industries to determine and analyze potential uses and impacts of big data analytics in financial reporting and accounting.Findings- The nature of accounting and financial reporting do not alter but traditional methods of recording, collecting and analyzing accounting information change. The revenue recognition in many industries including airways and telecommunication companies needs to process a large volume of data because of the complex billing systems. Furthermore, the big data and analytics present a pressing issue and in the same time a real opportunity for accountants working in forensic and valuation areas.Conclusion- We concluded that the companies are tracking the policies and procedures of BDA adopted by other firms in trying to assure the legitimacy of their firm and to maintain and enhance their competitive advantages. In addition, financial reporting and accounting professionals try to adapt to the challenges regarding using and mastering new technologies and applications, they need to improve their capabilities and skills in the areas of big data analytics.

Keywords:

Big data, big data analytics financial accounting, reporting,

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