THE ANTECEDENTS OF INDIVIDUAL INVESTMENT BEHAVIOR: MATERIALISM, RISK AVERSION, POSITIVE AND NEGATIVE AFFECTS

Purpose- This study aims to investigate some of the antecedents of individuals’ investment behaviors. In the literature, it is seen studies suggest that some individual factors have a significant effect on investment decisions of individuals. Therefore, materialism, risk aversion, positive and negative affects are considered as predictors of individual investment decisions within the scope of the study.Methodology- For this purpose, the data which were collected from 169 individuals who work in different industries such as health, automotive, retailing and finance by the survey method were analyzed using the structural equation modeling.Findings- The results of the study indicate that risk aversion has a positive and significant effect on individuals’ investment decisions. However, materialism, positive and negative affect have no significant effect on individuals’ investment decisions.Conclusion- On the other hand, it was revealed that individuals’ investment behavior differ according to their monthly income.

Keywords:

Investment behavior materialism, affects, risk aversion,

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