Anıl Savas KILIC, Cem DURAN

DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)

DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)

Research Journal of Business and Management

2022-Cilt: 9 - Sayı: 3

172-183

Consumer need for uniqueness, customer behavior, willingness to pay, CNfU, NfU

3811

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