Anıl Savas KILIC,
Cem DURAN
DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)
DO CONSUMERS WITH HIGH NEED FOR UNIQUENESS PAY MORE? A STUDY OF THE RELATIONSHIP BETWEEN CONSUMER NEED FOR UNIQUENESS (CNFU) AND WILLINGNESS TO PAY (WTP)
Research Journal of Business and Management
2022-Cilt: 9 - Sayı: 3
172-183
Consumer need for uniqueness,
customer behavior,
willingness to pay,
CNfU,
NfU
76
79