Mohammad KARAMI

BRAND EQUITY, BRAND LOYALTY AND MEDIATING ROLE OF CUSTOMER SATISFACTION: EVIDENCE FROM MEDICAL COSMETICS BRANDS

BRAND EQUITY, BRAND LOYALTY AND MEDIATING ROLE OF CUSTOMER SATISFACTION: EVIDENCE FROM MEDICAL COSMETICS BRANDS

Research Journal of Business and Management

2022-Cilt: 9 - Sayı: 3

156-171

Brand equity, brand loyalty, customer satisfaction, medical cosmetics, Iran

4912

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