Mohammad KARAMI
BRAND EQUITY, BRAND LOYALTY AND MEDIATING ROLE OF CUSTOMER SATISFACTION: EVIDENCE FROM MEDICAL COSMETICS BRANDS
BRAND EQUITY, BRAND LOYALTY AND MEDIATING ROLE OF CUSTOMER SATISFACTION: EVIDENCE FROM MEDICAL COSMETICS BRANDS
Research Journal of Business and Management
2022-Cilt: 9 - Sayı: 3
156-171
Brand equity,
brand loyalty,
customer satisfaction,
medical cosmetics,
Iran
80
84