Nima BASTAMI, Seyed Abolghasem MIRA, Mahboubeh GHAZALOSADAT KHAZRAEI AFZALI

Structural equation modeling of brand logo indicators and its impact on the loyalty of consumer

Structural equation modeling of brand logo indicators and its impact on the loyalty of consumer

Cumhuriyet Science Journal

2015-Cilt: 36 - Sayı: 3

3765-3772

Functional benefits, benefit of brand logo, customer loyalty, structural equation modeling

5024

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