Doç.dr.mehmet İsmail YAĞCI
THE IMPACT OF PERCEIVED PRICE FAIRNESS AND CONSUMER ETHNOCENTRISM ON CONUMERS’ PURCHASE INTENTIONS: AN EXPLORATORY ASSESSMENT
THE IMPACT OF PERCEIVED PRICE FAIRNESS AND CONSUMER ETHNOCENTRISM ON CONUMERS’ PURCHASE INTENTIONS: AN EXPLORATORY ASSESSMENT
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
2010-Cilt: 19 - Sayı: 3
131-147
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The Dual Entitlement Principle,
Attribution Theory,
Consumer Ethnocentrism,
perceived fairness,
pricing
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