Emel GELMEZ, Esen ŞAHİN

TÜKETİCİ YENİLİKÇİLİĞİ, ALGILANAN RİSK VE KİŞİLİK ÖZELLİKLERİNİN SATIN ALMA DAVRANIŞI ÜZERİNE ETKİSİ

THE EFFECT OF CONSUMER INNOVATIVENESS, PERCEIVED RISK AND PERSONALITY TRAITS ON PURCHASE BEHAVIOR

Business and Management Studies: An International Journal

2020-Cilt: 8 - Sayı: 2

2289-2311

250 118