Banu GÜLER, Selda BAŞARAN ALAGÖZ

Bilgisayar Oyunlarında Ürün Yerleştirmeye Yönelik Tüketici Tutumu ve Satın Alma Niyeti Arasındaki İlişki

The Relationship Between Consumer Attitude and Purchase Intention to Place Products in Computer Games participated and the data obtained were analyzed with the SPSS 20 program. It has been determined that there is a positive relationship between the application of product placement in computer games

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi

2018-Cilt: 15 - Sayı: 2

479-500

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