Gökhan ÖZER,
Halim KAZAN,
M. Cüneyd DOĞRUER,
Serkan AYDIN
The measurement of switching costs as a perception of customers in the Turkish credit card market
The measurement of switching costs as a perception of customers in the Turkish credit card market
Istanbul University Journal of Electrical and Electronics Engineering
2009-Cilt: 9 - Sayı: 2
1015-1028
27
6