Şeniz ÖZHAN,
Duygu TALİH AKKAYA
The Effect of Nostalgia Proneness on Ad-EvokedNostalgia, Brand Attitude and Purchase Intention
The Effect of Nostalgia Proneness on Ad-EvokedNostalgia, Brand Attitude and Purchase Intention
Istanbul Business Research
2020-Cilt: 49 - Sayı: 2
385-401
129
152