Zeynep İrem ERDOĞMUŞ, Melisa KARAKAYA ARSLAN

Engaging with Social Media Influencers on Youtube: A Cluster Analysis

Istanbul Business Research

2022-Cilt: 51 - Sayı: 1

359-373

Social Media, Social Media Influencers, Influencer Marketing, Consumer Engagement, Social Media Engagement, Uses and Gratifications Theory

122 104

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