Lokman İNCİRKUŞ,
Mustafa DİLBER
THE EFFECTS OF WORD-OF-MOUTH MESSAGE ON PURCHASE DECISION IN CREDENCE-BASED SERVICES
THE EFFECTS OF WORD-OF-MOUTH MESSAGE ON PURCHASE DECISION IN CREDENCE-BASED SERVICES
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
2014-Cilt: 0 - Sayı: 41
191-212
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Word-of-Mouth,
Message characteristics,
Interpersonal communications,
Credence-based service
161
186