Edin Güçlü SÖZER

TÜKETİCİ BAZLI MARKA TOLERANSI (TBMT): ÖLÇEK GELİŞTİRME VE DOĞRULAMA

CUSTOMER BASED BRAND TOLERANCE (CBBT): SCALE DEVELOPMENT AND VALIDATION

Business and Management Studies: An International Journal

2019-Cilt: 7 - Sayı: 5

2610-2635

43 61