İbrahim KIRÇOVA,
Şirin Gizem KÖSE,
Fatih PINARBAŞI
GEÇİCİ SOSYAL MEDYAYI INSTAGRAM HİKAYELERİ İLE ANLAMAK: PAZARLAMA PERSPEKTİFİ
UNDERSTANDING EPHEMERAL SOCIAL MEDIA THROUGH INSTAGRAM STORIES: A MARKETING PERSPECTIVE
Business and Management Studies: An International Journal
2020-Cilt: 8 - Sayı: 2
2173-2192
202
237