Esra AKDENİZ DURAN, Ayça PAMUKCU, Hazal BOZKURT

COMPARISON OF DATA MINING TECHNIQUES FOR DIRECT MARKETING CAMPAINGS

Sigma Mühendislik ve Fen Bilimleri Dergisi

2014-Cilt: 32 - Sayı: 2

142-152

Direct marketing, data mining, decision trees, artificial neural networks.

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