David LEDO HERNANDEZ, Özgür ÇENGEL

Impact of Analytics on Strategic Marketing Performance

İstanbul Ticaret Üniversitesi Teknoloji ve Uygulamalı Bilimler Dergisi

2019-Cilt: 1 - Sayı: 2

17-29

analytics, Big Data, strategic Marketing, segmenting, targeting, positioning, business intelligence.

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