REKLAMDA BİR SOSYAL DUYGU OLARAK HÜZÜN ÇEKİCİLİĞİ: PANDEMİ DÖNEMİNDE YAYINLANAN REKLAMLARA YÖNELİK DUYGU ANALİZİ

Sadness Appeal as a Social Emotion in Advertising: Sentiment Analysis on the Ads in the Pandemic Period

The Turkish Online Journal of Design, Art and Communication

2021-Cilt: 11 - Sayı: 4

1239-1262

475

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