MUSTAFA KARADENİZ, İLKE KOCAMAZ

FACEBOOK, YOUTUBE VE INSTAGRAM REKLAMLARININ TÜKETİCİLERİN MARKAYA YÖNELİK TUTUMLARINA ETKİSİ

THE EFFECTS OF FACEBOOK, YOUTUBE AND INSTAGRAM ADVERTISEMENTS ON CUSTOMERS’ BRAND ATTITUDES

Business and Management Studies: An International Journal

2018-Cilt: 6 - Sayı: 3

95-107

62 71