HAYAT AYAR ŞENTÜRK

MÜŞTERİ DENEYİMLERİNDEN ÖĞRENME: AKILLI HATALAR GÜÇLÜ MARKALAR

LEARNING FROM CUSTOMER EXPERIENCES: INTELLIGENT FAILURES STRONG BRANDS

Business and Management Studies: An International Journal

2018-Cilt: 6 - Sayı: 2

730-751

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