Damla YILMAZOĞLU, BAYRAM TOPAL

TÜKETİCİNİN DEMOGRAFİK ÖZELLİKLERİ İLE DUYGUDURUM VE MAĞAZA İÇİ SATIN ALMA DAVRANIŞI İLİŞKİSİNİN ANALİZİ: KOZMETİK MAĞAZASI ÖRNEĞİ

ANALYSIS OF THE RELATIONSHIP BETWEEN THE DEMOGRAPHIC CHARACTERISTICS OF CONSUMERS AND THEIR IN-STORE PURCHASE BEHAVIOR: THE CASE OF A COSMETICS STORE

Business and Management Studies: An International Journal

2019-Cilt: 7 - Sayı: 2

714-734

4618

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