Kader OSKAYBAŞ, Asil Selman GÜMRÜKÇÜ

THE ROLE OF BRAND EQUITY AND BRAND AWARENESS IN ATTRACTING OF NEW GRADUATED ENGINEERS IN CONSTRUCTION SECTOR IN TURKEY

THE ROLE OF BRAND EQUITY AND BRAND AWARENESS IN ATTRACTING OF NEW GRADUATED ENGINEERS IN CONSTRUCTION SECTOR IN TURKEY

Ejovoc (Electronic Journal of Vocational Colleges)

2014-Cilt: 4 - Sayı: 4

65-72

-

Company preference, brand awareness, young graduated engineering faculties personnel

6326