M. Emin AKKİLİC, Volkan OZBEK, Nilay ALDEMİR

THE IMPORTANCE OF SOCIO-CULTURAL FACTORS IN MARKET SEGMENTATION: CAPPADOCIA EXAMPLE

Research Journal of Business and Management

2017-Cilt: 4 - Sayı: 3

417-426

Market segmentation, motivation, culture, Cappadocia destination

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