Husniye ORS, Ozlem CATLİ, Aysegul ERMEC SERTOGLU

EXAMINING THE PROBABLE THREE THESIS OF THE GLOBALIZATION EFFECT ON CULTURE BY MEANS OF THE CONSUMER'S ETHNOCENTRIC TENDENCY LEVEL

Research Journal of Business and Management

2017-Cilt: 4 - Sayı: 3

390-399

Globalization, culture, ethnocentrism, consumer behavior, marketing

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