K.A.Apeksha Nirmali, Mohd Shukri Ab Yajid, Ali Khatibi, S. M. Ferdous Azam, S.R.Sepalika Sudasinghe

BRAND CITIZENSHIP BEHAVIORS: A REVIEW ON RELATED CONCEPTS AND EMPERICAL IMPLICATION

Research Journal of Business and Management

2017-Cilt: 4 - Sayı: 3

267-275

Brand citizenship behavior, brand commitment, job satisfaction, internal branding, implications

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