Aysel ERCİS, Oguz Han AYKUT, Tugba YİLDİZ

THE MEDIATION ROLE OF BRAND LOVE AND EXPERIENCE IN THE EFFECT OF SELF-BRAND CONNECTION ON THE BRAND LOYALTY

Research Journal of Business and Management

2019-Cilt: 6 - Sayı: 2

137-148

Brand, self-brand connection, brand love, brand experience, brand loyalty

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