Bayram Z. ERDOGAN, Bulent AYDIN, Deniz KIRMIZI

EXPLORING THE IMPACT OF ETHNOCENTRISM ON COUNTRY AND BRAND IMAGE: THE CASE OF PEUGEOT

Research Journal of Business and Management

2021-Cilt: 8 - Sayı: 1

37-50

Country image, product image, brand image, ethnocentrism, Peugeot, France

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