BANKACILIKTA İLİŞKİSEL PAZARLAMA FAALİYETLERİNİN, TEKRAR SATIN ALMA NİYETİ ÜZERİNE ETKİSİNDE İLİŞKİSEL KALİTE ALGISININ ARACILIK ROLÜ ÜZERİNE BİR ARAŞTIRMA

THE MEDIATION ROLE OF RELATIONSIP QUALITY PERCEPTION ON THE RELATIONSHIP BETWEEN RELATIONSHIP MARKETING ACTIVITIES AND RE-PURCHASE INTENTION

Business and Management Studies: An International Journal

2016-Cilt: 4 - Sayı: 2

142-161

65 73

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