Murat ARSLANDERE,
Yusuf ER
The Impact of Country of Origin Effect and Consumer Ethnocentrism on Purchase Intention of Foreign Brand Recreational Materials Used in Sports Activities: An Empirical Research
Türk Spor ve Egzersiz Dergisi
2020-Cilt: 22 - Sayı: 2
171-182
Country of Origin Effect,
Consumer Ethnocentrism,
Foreign Products,
Recreational Materials,
Purchase Intention
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