Serra İnci ÇELEBİ
THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING
THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING
Yaşar Üniversitesi E-Dergisi
2009-Cilt: 4 - Sayı: 13
2016-2041
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advertising,
price,
quality,
word-of-mouth,
source credibility,
the truth effect,
FMCGs
11730