Yard. Doç. Dr. Yeşim ULUSU
DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES
DETERMINANT FACTORS OF TIME SPENT ON FACEBOOK: BRAND COMMUNITY ENGAGEMENT AND USAGE TYPES
Yaşar Üniversitesi E-Dergisi
2010-Cilt: 5 - Sayı: 18
2949-2957
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Social Networks,
Facebook usage type,
Social Network Marketing,
Brand Communities,
Advertising
4875