Nur Choirul AFIF, Nugroho HARDIYANTO, Lusi SUWANDARI

The Influence of Market Strategy and Marketing Mix Toward The Brand Image of Pertamax and The Implication Toward The Consumer’s Decision Making of Purchasing Fuel in Jakarta

The Influence of Market Strategy and Marketing Mix Toward The Brand Image of Pertamax and The Implication Toward The Consumer’s Decision Making of Purchasing Fuel in Jakarta

Siyaset, Ekonomi ve Yönetim Araştırmaları Dergisi

2016-Cilt: 4 - Sayı: 4

131-151

Market Strategy Performance, Marketing Mix Performance, Brand

4624