Deniz ZEREN, Ayça KALKAN

MARKA MİRASININ SATIN ALMA NİYETİ, MARKA İMAJI, MARKAYA GÜVEN, MARKA SADAKATİ VE MÜŞTERİ TATMİNİ ÜZERİNE ETKİSİ

EFFECTS OF BRAND HERITAGE ON PURCHASE INTENTION, BRAND IMAGE, BRAND TRUST, BRAND LOYALTY AND CUSTOMER SATISFACTION

Business and Management Studies: An International Journal

2019-Cilt: 7 - Sayı: 5

2891-2909

162 125