Erkan YILDIZ
Tüketici Temelli Marka Değerinin Marka Tercihlerine Etkisinde Ailenin Aracılık Rolü
The Mediating Role of Family on the Effects of Brand Preferences of Consumer-Based Brand Equity
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
2015-Cilt: 5 - Sayı: 1
29-46
Brand Awareness,
Perceived Quality,
Brand Associations,
Brand Loyalty,
Brand Preference,
Family.
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