Kemal KURTULUŞ, SEMA KURTULUŞ, Tülay YENİÇERİ, Eyyup YARAŞ

The Role of Psychographics in Explaining Store Brand Buying Behavior

Mağaza Markalı Ürün Satınalma Davranışını Açıklamada Psikografik Özelliklerinin Rolü

Bogazici Journal: Review of Social, Economic and Administrative Studies

2005-Cilt: 19 - Sayı: 1

99-113

5522

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