Meltem KİYGİ CALLİ, Semih KİLİC

Ürün Tercihlerini Etkileyen Ambalaj Tasarım Faktörlerinin Kısmi Yarar Konjoint Analizi İle Belirlenmesi: Organik Sabun Ürünü Üzerine Bir Çalışma

Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products

Business and Economics Research Journal

2019-Cilt: 10 - Sayı: 1

259-276

7829

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