Onur ŞAYLAN, Emrah TOKGÖZ

MARKA GÜVENİ VE MARKA SADAKATİ İLİŞKİSİNDE MARKA ÖZDEŞLEŞMESİNİN DÜZENLEYİCİ ROLÜ

MODERATING ROLE OF BRAND IDENTIFICATION ON THE RELATIONSHIP BETWEEN BRAND TRUST AND BRAND LOYALTY

Business and Management Studies: An International Journal

2020-Cilt: 8 - Sayı: 1

144-163

98 109