Onur ŞAYLAN,
Emrah TOKGÖZ
MARKA GÜVENİ VE MARKA SADAKATİ İLİŞKİSİNDE MARKA ÖZDEŞLEŞMESİNİN DÜZENLEYİCİ ROLÜ
MODERATING ROLE OF BRAND IDENTIFICATION ON THE RELATIONSHIP BETWEEN BRAND TRUST AND BRAND LOYALTY
Business and Management Studies: An International Journal
2020-Cilt: 8 - Sayı: 1
144-163
98
110