Bilge Nur ÖZTÜRK, Serkan AKINCI

Reklam İçeriğinin Satın Alma Niyetine Etkisi: Davranışa Yönelik Tutumun Aracı ve Çevresel Endişenin Düzenleyici Rolü

The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern

Business and Economics Research Journal

2019-Cilt: 10 - Sayı: 1

277-296

5625

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