AN APPLIED EXAMPLE OF THE EFFECT OF TV COMMERCIALS, A REASON FOR TURKISH CONSUMER'S PREFERANCE FOR ORGANIC PRODUCT, ON CONSUMER PERCEPTION

TÜRK TÜKETİCİSİNİN ORGANİK ÜRÜN TERCİH ETMESİNE NEDEN OLAN TELEVİZYON REKLAMLARININ TÜKETİCİ ALGISI ÜZERİNDEKİ ETKİSİNİN UYGULAMALI ÖRNEĞİ

IIB International Refereed Academic Social Sciences Journal

2013-Cilt: 4 - Sayı: 11

1-20

4830

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